Izobraževanja 2018/2019

Warc Refresher - spletna predstavitev

Warc Refresher - spletna predstavitev

Centralna ekonomska knjižnica vas 25.10. 2018 ob 11:00 vabi na spletno predstavitev WARC.    

WARC je spletna storitev, ki ponuja primere dobrih oglaševalskih praks in vpogled v ustvarjanje in vodenje vodilnih svetovnih blagovnih znamk. S preverjenimi pristopi učinkovitega oglaševanja pomaga uporabnikom pri optimizaciji oglaševanja. Njihovi uporabniki so največje svetovne oglaševalske in medijske agencije, raziskovalna podjetja in univerze.

WARC:

  • pokriva področje trženja in oglaševanja,
  • zbirka zagotavlja dostop do več kot 8.000 polnih besedil člankov s področja trženja in oglaševanja iz revij kot so Market Leader, Journal of Advertising Research, International Journal of Advertising, The International Journal of Market Research, itd.,
  • vsebuje več kot 5000 nagrajenih študij primerov, konferenčne publikacije, statistične podatke, novice s področja trženja in oglaševanja,
  • dostopno z računalnikov EF, Univerze v Ljubljani, od doma prek oddaljenega dostopa (uporabite DiKUL ali Mrežnik).


Navodila za dostop do predstavitve:

25. oktobra ob 11:00 kliknite na povezavo: https://join.me/ShowMeWarc. Potrebujete le brskalnik s flashom.

Za vklop zvoka kličite +386.1.828.0252, nato vnesite dostopno kodo: 311-534-947#


Central Economics Library invites you on 25th of October 2018 at 11:00 AM to WARC webinar.

WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.

WARC's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.

 

WARC:

  • covers the field of marketing and advertising,
  • the collection provides access to more than 8,000 full-text articles on marketing and advertising from journals such as Market Leader, Journal of Advertising Research, International Journal of Advertising, The International Journal of Market Research, etc.,
  • access to more than 5,000 award-winning case studies, conference publications, statistics, news in the field of marketing and advertising,
  • accessible from EF computers, from University of Ljubljana, from home via remote access (use DiKUL or Mrežnik).

Joining the meeting

On 25th October at 11am (CEST) click this link: https://join.me/ShowMeWarc. On a computer, use any browser with Flash. Nothing to download.
To hear the voice, dial: +386.1.828.0252, then enter access code: 311-534-947#

Povezava na vodič:/Related LibGuide: Oddaljeni dostop do e–virov by Lidija Mancini Bolka

Datum:/Date:
25/10/2018
Ura:/Time:
11:00 - 12:00
Lokacija:/Location:
Webinar
Namenjeno za:/Audience:
Dodiplomski študenti/Undergraduate Students Doktorski študenti/PhD Students Podiplomski študenti/Postgraduate Students Zaposleni na EF/EF Staff
Kategorija:/Categories:
Webinar
Prijava je končana./Registration is complete.